In just over a year after opening its doors to singles nationwide, True.com(TM) today was named one of the top three dating sites in terms of customer experience and satisfaction in an in-depth study conducted by Keynote Systems, the worldwide leader in e-business performance management services. The popular online relationship service, which is best known for its compatibility testing, marital screening and criminal background checks, was also chosen by 69 percent of study participants as the "safe" site.

Keynote Systems' study is the first competitive benchmarking of leading online dating Web sites based on behavioral data. The resulting rankings are based on research with 2,000 customers and 2,000 prospective customers as they interacted with 10 leading online dating Web sites, including TRUE, American Singles, Black Planet, eHarmony, Friend Finder, Friendster, Lavalife, Match.com, PerfectMatch, Tickle and Yahoo! Personals.



TRUE is Only Site to Address Security

According to the findings, 61 percent of study participants are concerned that other members are misrepresenting themselves on online dating sites and 45 percent expressed a desire to have access to background checks on other members. Moreover, a shocking 30 percent of those who participated in the study were actually married or living with a significant other.

TRUE is the only online relationship service that actively promotes increasing the safety of its members by performing extensive criminal screening on its communicating members. Through its relationship with Rapsheets, America's largest source of criminal records on the Internet, TRUE has turned away more than 5% percent of applicants due to criminal histories. Additionally, TRUE is the only online relationship service to conduct single verification screening, which reduces the likelihood of married individuals misrepresenting themselves as single.

"It's not surprising that TRUE was chosen as the safest site among study participants as the company is clearly setting the standard for the online dating industry by taking significant and costly measures to ensure that its members feel safe and secure using the site," said Bill Rathburn, former Chief of Police of Dallas, Texas, president of Rathburn & Associates, a comprehensive security planning and operations firm, and TRUE's expert security advisor. "From criminal background screenings to single verification, TRUE is leading by example and showing the rest of the industry how online relationship services should conduct their businesses and improve the security of their members."

TRUE Touts Only Compatibility Test Based on Science

In addition to expressing the need for security, 50 percent of study participants also vocalized an interest in personality tests. While many online dating sites tout compatibility testing, TRUE is the only online relationship service that has a compatibility test based on science. Furthermore, the TRUE Compatibility Test(TM) is uniquely endorsed by Psychology Today and independently certified by one of the leading experts in tests and measurements -- Integrated Knowledge Systems, Inc. -- to meet the Standards for Educational and Psychological Testing.

"If done correctly, compatibility testing is the key to finding long- lasting relationships as it helps significantly narrow down the playing field to only well-suited individuals," said Dr. Jim Houran, chief psychologist at TRUE. "What's frightening is that millions of online daters could be using compatibility tests that are seriously flawed or without scientific merit. With the sole exception of TRUE, no online dating service makes available any independent verification for the scientific basis of its testing methodology, evidence of the success of its tests, or any other information which may be used to measure or evaluate the validity of the methods employed to determine compatibility among singles. TRUE's Compatibility Test is the only one in the industry that's truly based on science."